I design products that think — AI experiences that feel human and connective.
Currently focused on Conversational AI at Proliance Consulting
Previously on Innovation at PepsiCo and Mozilla
With over a decade of experience designing interactive products, I blend informed curiosity, systems thinking, and storytelling to craft thoughtful, end-to-end experiences.
Currently, my focus is on design strategy, team and process development, and building AI/ML-driven SaaS products that go beyond automation, including adaptive language tools and conversational assistants that feel intuitive and genuinely helpful.
At the core of my work is a commitment to ethical, privacy-conscious design, ensuring that as AI evolves, the experiences we create remain intentional, human-centered, and effortless to use.
AI - Artificial Intelligence
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
AI - Artificial Intelligence
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
AI - Artificial Intelligence
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Product Design
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Product Design
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Product Design
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Team Leadership
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Team Leadership
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Team Leadership
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Systems
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Systems
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Design Systems
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Visual Branding
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Visual Branding
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Visual Branding
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Front-End Web Development
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Front-End Web Development
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Front-End Web Development
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
/ Case Studies
AI-Powered Short-Term Rentals
Hilobi
View Case
View Case
View Case
AI-Integrated Water Resource Management
Springard
View Case
View Case
View Case
PepsiCo Sales & Distribution
PepsiCo
View Case
View Case
View Case
Dental Care Provider Onboarding
MCNA Dental (Now a part of UHC)
View Case
View Case
View Case
Medical Billing Fraud Detection
Undisclosed/NDA
View Case
View Case
View Case
Brand Identity, eCommerce, Products for Sustainability
4ocean
View Case
View Case
View Case
/ Process Snapshots
HCA Healthtrust Dashboard
HCA Healthtrust Miniframes - Card Sort
/ Logo Design
/ Visual Web Design
/ Visual Brand Design
4ocean Quick Guide
Quick Reference Visual Identity
MCNA Dental Brand Guideline
Guidelines for Internal and External Usage
/ Hand Drawing & Illustrative Design
/ Hand Drawing
& Illustrative Design
/ Experience
Area23
Product Design Lead
Oct '24 - Current
Area23
Product Design Lead
Oct '24 - Current
NAX Group
Principal Product Designer
Mar '24 - Oct '24
NAX Group
Principal Product Designer
Mar '24 - Oct '24
PTC Therapeutics
Principal Product Designer
Aug '23 - Feb '24
PTC Therapeutics
Principal Product Designer
Aug '23 - Feb '24
PepsiCo
Lead UX/UI Architect
May '22 - Aug '23
PepsiCo
Lead UX/UI Architect
May '22 - Aug '23
Mozilla
Lead Product Designer
Oct '21 - Nov '22
Mozilla
Lead Product Designer
Oct '21 - Nov '22
/ Kind Words
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean
Thoughtfulness & Empathy
Working with Sam was a delight! She is very thoughtful, empathetic, collaborative, and engaging - a true professional. Her strategic planning and design insights were essential in enhancing the foundation and strategic direction of PTC's Design program. She focused on establishing design systems for various enterprise applications, ensuring consistency and efficiency in our applications. She consistently delivered visually appealing and user-friendly designs. Her high-level of attention to detail is not to be overlooked either. Sam was a huge benefit to our team and will definitely make an impact wherever she goes.
Trenton Mak
Director, Collaborations - PTC Therapeutics
Effective Communication
I’ve collaborated with Sam Christian as Product Designer for multiple projects within my organization, Lexima.io It is an exceptional experience each time. Sam's tailored design skills, coupled with her thorough understanding of both form and function, always results in happy clients. She has an innate commitment to design excellence, extreme attention to detail and a keen adherence to project timelines. Because of her vast experience with the entire product life cycle, I can also count on Sam to be an effective communicator and an experienced, relatable collaborator towards both our developers and clients. I highly recommend Sam Christian to anyone seeking a talented and dedicated Product Design Leader.
Lancey Lexima
Founder, Lexima.io
Undeniable Results
After implementing Sam's innovative site design which included her insightful suggestions, we experienced a remarkable surge in conversion rates on 4ocean.com, with an outstanding 72% increase. The impact on our brand has been phenomenal. I wholeheartedly endorse Sam Christian, particularly for her exceptional skills in brainstorming, white board sessions, and navigating through creative concepts. Working with Sam has not only elevated our design aesthetic but has proven to be instrumental in driving tangible results for our business.
Alex Schulze
CEO, 4ocean